CAKE produced over sixty parties in New York, San Francisco and London. Guests were CAKE Card members and their friends, as well as other women interested in joining the fun. Crowds were as large as 1200 guests and as intimate as 12.
Themes ranged from election events with live music, anniversary parties in lingerie attire, women only soirees with fantasy readings, halloween masquerades and the infamous Striptease.a.thons.
The press coverage was wide and large. The events filled with no outside promotion or marketing, other than the CAKE.Byte invitations that went to the subscriber list. RSVPs were required to attend.