For six years, CAKE delivered a weekly ad free newsletter to over 30,000 subscribers. This Friday afternoon “byte” was a slice of our fun and often controversial perspective on female sexual culture. Topics ranged from masturbation to the morning after pill.
The newsletters were free to subscribers and were produced without sponsorship, by the three founders with love. A friendly nod to pop-culture made this weekly editorial stand out from the standard sex-positive fare. Politics were a welcome topic, as were personal stories contributed by our readers.
Each email also housed a question to the audience and an invitation to respond on the archived post. Later, when the members club began, we posed a question to that smaller group of women as well. Custom Cake T-shirts and other sexy schwag were available to purchase through the newsletter and online store.